Organisers of June’s Dental Care Month say the campaign will be the most ambitious yet, with thousands of dogs expected to benefit from free check-ups at participating veterinary practices.

Organisers of June’s Dental Care Month say the campaign will be the most ambitious yet, with thousands of dogs expected to benefit from free check-ups at participating veterinary practices.

Dental Care Month starts in JuneDental Care Month, which is supported by Pedigree, raises awareness of oral health issues and aims to drive dog owners into practices, offering them additional opportunities to bond with clients.

More than 1,400 practices have signed up to the month already, and any participating practice will receive free Pedigree DentaStix samples, dental decision treatment guides and waiting room materials.

Pedigree is also supporting Dental Care Month with a £2.3m marketing campaign, including a fun, disruptive television advert featuring the firm’s doggy dentures creative. This will be supported by print advertising and digital and social media coverage, aimed at getting dog owners to take advantage of free oral care check-ups.
 
Dental Care Month was started to raise awareness among dog owners of issues of gum disease, the most common health issue in adult dogs.

Isobel Miller, Pedigree care and treats senior brand manager for Mars Petcare, said: “The statistics about the number of dogs that show signs of gum disease are shocking, yet few owners are aware of the issue.

Dental Care Month runs throughout June“Therefore, we are passionate about raising awareness of the issue with dog owners. This Dental Care Month is the most extensive yet, with our aim for 1,800 practices to provide 100,000 free dental check-ups to dogs throughout the UK.

“All participating vets will be able to spread the oral health message to new clients and help reduce the number of dogs with periodontal disease,” she added.
 
To sign up to the scheme, visit the website.

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