Nick Steele, national consulting manager at Zoetis, was one of the star turns at VPMA/SPVS Congress where he delivered a series of intensive workshops on staff coaching. 

The sessions dovetailed with the message delivered by the plenary speaker, Tracey Killen, board director at John Lewis, who urged practices to consider the goal of their businesses then invest in their people to achieve that goal.  

Mr Steele’s sessions showed how directive coaching can enable partners and practice managers to align the behaviours and performance of their team to meet the practice’s business goal.

Research shows coaching the average performers in a business can enhance performance by 17%, while coaching the high-end performers can lead to improved retention.

Coaching can also support overall employee engagement by increasing motivation, clarity and satisfaction.

Participants in the session learned about two types of approaches to coaching with different desired outcomes. Coaching for performance involves directive coaching following a TIPS (Topic, Impact, Plan, Sustain, Support) model, while coaching for development involves non-directive coaching.  

Mr Steele said: “Coaching is a two-way communicative process aimed at motivating and empowering individuals within the team to drive performance. It’s an ongoing process of building a partnership for continuous improvement in any vet practice.”

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