CEVA Animal Health has launcheda new marketing toolkit to assist veterinary practices in educating andsupporting clients with noise phobic pets in the run up to thefireworks season.

The new firework pack features an A3 waiting room poster, a range of colourful notice board display materials, reminder stickers and a pack of educational client leaflets.

Lucy Brett, product manager at CEVA Animal Health, said: “Research has revealed that over 49 per cent of dogs in the UK have a fear of loud noises, but only 50 per cent of their owners will ask their vet for help. Our new marketing toolkit will help veterinary practices remind their clients of the steps that can be taken to reduce firework fear and highlight the use of DAP, the only non-prescription product proven to reduce the intensity of fear suffered as a result of loud noises.”

As part of this year’s awareness campaign, CEVA will be running a regional competition amongst veterinary practices for the best decorated waiting room. Copies of the fireworks marketing toolkit can be ordered from you local CEVA account manager or by calling CEVA Animal Health on 01494 781510.

This campaign follows the wildly publicised desensitisation campaign run earlier in 2009 and will include details about using the Sounds Scary CD from Sound Therapy 4 Pets.

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