Ceva Animal Health has launched its biggest ever TV advertising campaign to highlight its behaviour products, Adaptil and Feliway.
The advertisement for Adaptil focuses on Meg and her cavalier King Charles spaniel, Dude, who is anxious when Meg is away from home. With the strapline “Best behaviour starts here”, it aims to educate pet owners on the actions they should take to keep their dogs happy when they are left at home alone.
Feliway’s advert has the strapline “Experience the difference in your home” and is based on the real-life story of Clare and her rescue cat, Mewsli, who was often so scared and anxious she would hide under the bed and scratch the side of the chair. It follows Mewsli’s progress while using Feliway.
The campaign runs from Christmas Day until 10 January and the adverts will air during family films over the festive period, with Adaptil featured during ad breaks for Paul O’Grady’s For the Love of Dogs Christmas Special on Boxing Day.
Claire Russell, product manager for Adaptil and Feliway, said: “The winter months and new year celebrations can be a stressful time for the nation’s pets.
“The investment in our biggest ever TV advertising campaign over the winter months will raise awareness of the benefits of Adaptil and Feliway during this challenging time while further enhancing our status as market leaders in behaviour.”