More than a thousand people (and their dogs) attended the inaugural Pup Aid event at Stanmer House and Gardens in Brighton, organised by TV vet  Marc Abraham to mark Puppy Farming Awareness Day.

More than a thousand people (and their dogs) attended the inaugural Pup Aid event, organised by TV vet and Kennel Club veterinary advisor Marc Abraham to mark Puppy Farming Awareness Day.
The event saw visitors given information on buying from a Kennel Club accredited breeder or rescue centre and told about the suffering caused to puppies and their parents by puppy farming – the cruel battery farming of dogs purely for profit.
Pup Aid 2010: Meg Mathews (third from left), Annabel Giles (front right) and fellow judges. Image courtesy Julia Claxton.The numerous attractions at Pup Aid included a main stage that featured local and national bands and musicians (including Call Me Laura who stopped-over in Brighton to play PUP AID, between singing with Tom Jones in gigs in Moscow and New York), a celebrity-judged fun dog show, MC’d by model, comedienne and TV presenter Annabel Giles, and judged by dog-loving TV and radio stars to raise money for the Kennel Club Charitable Trust.
Familiar faces on the day included actors from Monty Python, EastEnders, Midsomer Murders and The Bill, as well as designers, fashionistas, and even Brighton’s top stand-up comedians – although the true stars of the day were undoubtedly all canine.
Top London designer (and ex-Mrs Noel Gallagher) Meg Mathews hailed the event as “a truly wonderful day”. She said: “Everyone I met at PUP AID was great and the rescue dog people are so passionate. Good cause and a job done. Massive pat on the back and I’m glad I could be part of it.”
Pup Aid 2010 organiser Marc AbrahamVet Marc Abraham, who is also currently the resident vet on ITV’s This Morning and Sky1’s My Pet Shame, said: “I am thrilled with how the event went. There are so many people out there, including dog-owners, who have no clue about the sheer scale of the puppy farming problem in the UK, so we hope this event helped to spread some much needed awareness.
“We need to stop the demand for these farmed pups and wanted everybody to go away with the knowledge that they should always insist on seeing the mother with her pups in their breeding environment, and that they should go to a Kennel Club accredited breeder or rescue centre rather than buying from a pet shop or from a breeder of unknown credentials, advertising online or in the classified section of the paper.

“I would strongly advise other vets and pet-lovers to consider organising similar events, as the more public awareness that we raise in the UK, the quicker this growing problem is finally dealt with.”


Pup Aid 2010 was supported by numerous charities including Dogs Trust Shoreham, the Kennel Club Charitable Trust and the Mayhew Animal Home. The UK’s two puppy farm campaign groups Be Puppy Farm Aware, and Stop Puppy Farming End Cruelty also brought along rescued ex-breeding bitches for a moving parade that formed the centrepiece of this unique day.
For more information, photos of the event, details of December’s signed guitar auction, or to get involved in next year’s PUP AID visit

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