Bayer Animal Health is launching a cross-brand educational initiative aimed at simplifying and demystifying the world of parasite control for both companion animal vet practices and pet owners.

Bayer Animal Health is launching a cross-brand educational initiative aimed at simplifying and demystifying the world of parasite control for both companion animal vet practices and pet owners.
It's a jungle out there!
The launch of the ‘It’s a Jungle Out There‘ programme follows research that reveals 45% of dog and cat owners are not confident that their pet is protected from parasites.

Further, 83% do not realise that a combination of products may be needed to obtain the required level of protection – meaning that many owners do not comply with recommended parasite control advice.

Additionally, one in four owners (25%) say they would welcome their vet practice to proactively discuss parasite protection options with them at their next visit – which is where the Bayer campaign comes in…

Explaining the initiative Dan White, group product manager for Bayer’s Animal Health division, said: “With ongoing support and practical development tools, Bayer’s ‘It’s a Jungle Out There’ programme is an educational initiative that will arm vet practices with the tools they need to make parasite control clearer and more accessible to owners.”

'It's a Jungle Out There' campaign ambassador, David Bellamy.The first stage of the initiative aims to help the veterinary community identify opportunities where they can help to improve pet owner compliance. Practices will then be supported in developing a parasite protocol, which will be launched to consumers via a heavyweight advertising and PR campaign.

The initiative will comprise a new educational website portal, which includes practice development workbooks, market research and trends, extensive technical information on a wide variety of parasites and CPD assessments. Additional downloadable content and extensive practice support materials will also be made available.

The pet owner focus will begin in September and will include an interactive website, advertising and an extensive print and broadcast PR campaign with celebrity ambassadors David Bellamy and TV vet Steve Leonard. This activity is aimed at driving owners towards their vet practice for advice on parasite risks.

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