With the UK still experiencing low temperatures, centrally heated homes provide welcome environments for parasites to thrive in and can become breeding grounds, experts warn.
As part of its 2015 parasite protection initiative, Bayer Animal Health has launched “Home Invaders” – a national campaign that aims to educate pet owners about the importance of flea and worm protection and encourage them to talk to their vet about year-round parasite control.
In support of the campaign, a panel of parasite and veterinary experts have been recruited to contribute to a Home Invaders report which will be published, detailing this secret parasite world of micro-beast invaders. Enlisted to the panel are:
- Prof Richard Wall (University of Bristol)
- Prof Geoff Hide (University of Salford)
- Veterinary surgeon Paul Manktelow
- Vet Ian Wright (a member of the European Scientific Counsel Companion Animal Parasites)
- Richard Moseley (technical manager, British Pest Control Association)
A CSI style investigative documentary will also be filmed – presented by Channel 4’s Phil Spencer and Paul Manktelow – to highlight what parasite infestations could lurk undetected in a typical family home and how they survive. The documentary will use innovative techniques including ultra-violet filming to show potential parasite hot spots.
Vicky McAlister, senior product manager at Bayer, said: “In order to keep pets and families healthy it’s of vital importance to not only kill the existing parasites, but also prevent the parasite lifecycle from continuing. The Home Invaders campaign is launching to encourage owners to speak to their vet about using a spot-on treatment, preventing fleas and worms from spreading and enjoying life with a happy, healthy pet.
“The main campaign call to action is to encourage pet owners to visit their vet practice for information on preventative parasite advice and increase their compliance to use a spot-on treatment.”
As part of the campaign veterinary professionals can expect to receive a digital toolkit, waiting room display materials, and the fully published campaign report and final “Home Invaders” video to support client consultations.