Creepy crawly criminal characters, each representing a different threat to pets, feature in Virbac’s latest Prinovox Kids Club activity booklet.

Creepy crawly criminals: Slug-Ella features in the latest Kids Club pack. Photo credit: Virbac.

The Kids Club is a key part of Virbac’s strategy to help practices build loyalty, increase compliance and encourage repeat purchases.

Children of practice clients using Prinovox are automatically enrolled into the club, become “Creepy Crawly Intelligence Agency (CCIA) Investigators” and receive an investigator’s pack containing a warrant card, competition, collectable item and a new activity booklet four times a year.

Virbac head of marketing (companion animal) Simon Boulton said: “In developing the support package for Prinovox, we wanted to create high impact, eye-catching resources that would engage the whole family with the importance of parasite control in a fun way.

“At the centre of the campaign are our five wanted creepy crawly criminal characters, each representing a different threat to pets. They include, for instance, Slug-Ella, guilty of infesting dogs with lungworm and Mite-Y Molly, guilty of aggravated assault of ears and skin. All five colourful characters appear across our parasite protection support package and feature strongly in the Kids Club.

“We have had great feedback from practices about the enthusiasm of children to get involved with the Kids Club
and we are sure they will enjoy the educational activities in the new booklet, which include quizzes, puzzles and pictures to colour,” he said. 

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