Bob Martin, pet health care specialist, is celebrating after seeing the sales of its spot-on products double since 2011 in pet retailers and garden centres.
This has been the result of impressive marketing support for the FleaClear brand.
In May, Bob Martin returned to television for the first time in 25 years with an advertising campaign promoting the range and signed a six-figure sponsorship deal of ITV1s prime time show For the Love of Dogs in September – a fly-on-the-wall documentary at Battersea Dogs Home.
Bob Martin believes FleaClear is such a success as the product’s active ingredient fiprinol is the same active ingredient as market leader Frontline, but is available at a “fraction of the price“. The company also believe FleaClear is so accessible to pet owners as pet retailers do not require a qualified member of staff to sell the product.
Savi Madan, managing director at Bob Martin, said: “We are very pleased with the success of FleaClear. We have seen a change in consumer purchasing habits as the pet retailer spot-on category has grown significantly and FleaClear has been driving this growth.”
In 2013, Bob Martin plans to launch further new product development into the pet health care sector and support launches with significant marketing spend.