As part of its 2015 parasite protection initiative, Bayer Animal Health is launching Home Invaders, a national campaign to shine a light on the fleas and intestinal worms that live on pets and in homes.

The company, which makes Advocate, Drontal and Profender, says the campaign aims to educate pet owners about the importance of flea and worm protection and encourage them to talk to their vet about year-round parasite control.

It has recruited a panel of parasite and veterinary experts to contribute to a Home Invaders report. The panel includes vet Ian Wright, who is a member of the European Scientific Counsel Companion Animal Parasites (ESCCAP), Richard Wall, professor of zoology at the University of Bristol, Geoff Hide, a professor at the University of Salford, vet Paul Manktelow and technical manager Richard Moseley from the British Pest Control Association.

A crime scenes investigations-style documentary will also be filmed, presented by Channel 4’s Phil Spencer and Mr Manktelow, to highlight what parasite infestations could lurk undetected in a typical family home and how they survive.

The documentary will use innovative techniques including ultraviolet filming to show potential parasite hotspots.

Mr Manktelow, founder of Vital Pet, said owner education was key, “Awareness of the spot-on treatments available is crucial to ensure owners are giving their pets and themselves the best chance of avoiding flea and worm-borne diseases,” he said.

The campaign encourages pet owners to visit their vet for information on preventive parasite advice and increase their compliance to use a spot-on treatment.

Practices can sign up to receive a digital toolkit, waiting room display materials, the full campaign report and final Home Invaders video.

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