The director of one of the UK’s leading veterinary consultancy firms will be discussing the paradox between pet care and profit at this month’s London Vet Show.

Dog on table.
Mr Robinson says vets “labour under the fear” of the pet versus profit paradox.

Alan Robinson of Vet Dynamics will pose the question “Can your veterinary practice bridge the pet versus profit paradox?” during two talks at the event held at the ExCeL in London on 17 and 18 November.

Too much

Qualified vet Mr Robinson said: “We all know most vets work far too hard, far too long and far too little return due to inefficiency, frustration and poor profitability in their business.

“Vets often labour under the induced fear, guilt and obligation of altruism, social contract and non-commercialism that is the pet versus profit paradox.”

For the lunchtime bonus session from 12:30 to 1:30pm on 17 November, Mr Robinson will share where this paradox has arisen and how a practice owner can fix it.

Five stages

The following day, from 3pm to 3:50pm, his talk will cover the five proven strategies for practice growth, taking delegates right through from start-up to running a successful business:

  • Stage 1 is the infrared level of start-up – the optimism of hard work and no money.
  • Stage 2 is the red level of survival – the frustration of working hard enough to have nothing.
  • Stage 3 is the orange level of stability – the comfort zone of working hard enough to have a job.
  • Stage 4 is the yellow level of success – the “busy-trap” of swapping time for money.
  • Stage 5 is the green level of scalability – the asset that allows the freedom of time and money.

He added: “At each stage, the business needs to invest in very specific strategies and the owner needs to adopt a change in mind-set to progress the team, and the business to the next stage. Failure to do so means failure to progress or even falling back a stage.”


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