Ceva Animal Health is launching a major new national TV advertising campaign in the run up to Crufts to highlight the benefits of veterinary behaviour product Adaptil to dog owners.

“Best behaviour starts here” claims the new TV advertising campaign for Adaptil.

The campaign follows the recent Feliway TV ad that focused on the real life testimonial of a cat owner and the challenges of introducing a new cat to a household.

The new Adaptil campaign features a dog owner and her cavalier King Charles spaniel, Dude, who is anxious when his owner is away from home.

With the strapline “Best behaviour starts here“, the advertisement aims to educate pet owners on the action they should take to keep their dogs happy when left at home alone, and Dude’s experience taking the Adaptil 30 day challenge.

The 30-second ad first aired on March 2 and will run until March 15. This will be followed by 10-second and 30-second versions of the Feliway ad, which will air from March 16-29.

The advertisements, which are aimed at ABC1 women, will be featured on ITV1, Channel 4, Channel 5, digital channels including E4, Film4, ITV2, ITV3 and ITVBe and London Live.

Emma Jackson, product manager for Adaptil and Feliway, said: “With interest in dogs at its highest in the run up to and during Crufts, we will be raising awareness of both Adaptil and Feliway via our new TV advertising campaigns over the coming weeks to further enhance our status as market leaders in behaviour.”
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