Alison Lambert

Alison Lambert founded vet business consultancy Onswitch in 2001, and is also honorary associate professor at the University of Nottingham School of Veterinary Medicine and Science. She is published widely and is an award-winning speaker, appearing regularly at key international veterinary congresses and events.

February 2022

Onswitch founder Alison Lambert discusses how COVID-19 has highlighted the critical importance of how we communicate with clients and how owners hear messages about the pets they live with.

6 mins

September 2021

In a world of increased corporate ownership it can be easy to think the number of career paths open to vets has also become increasingly limited. But if you play your cards right, plenty of options are still open for those who know how to take them…

34 mins

May 2019

The telephone is still the main way clients contact their veterinary practice, but times are changing fast. Online appointment booking and live chats are just the tip of the iceberg, and practices looking to stay ahead need a strategy covering all the options…

27 mins

August 2018

With clients able to access many sources of information, tone and nature of conversations with their vet have evolved. This can be a challenge; however, a change of approach can mean clients and clinicians leave the consult happy.

26 mins

April 2018

Alison Lambert discusses the opportunities available to practices able to reappraise how they view this mandatory requirement.

26 mins

May 2017

Alison Lambert and Mark Harwood take a look at how you can make the best practice financial theory work for you in the real world.

16 mins

March 2017

In the first of a two-part series exploring simple, but effective, ways to regain control of your practice finances, Alison Lambert focuses on one fundamental shift that will greatly improve the profitability and sustainability of your business model.

17 mins

September 2016

Branding has been described as delivering on a promise made. Here, Alison Lambert asks what your practice can do to ensure it delivers on its promises.

16 mins

June 2016

For five days this spring, an intrepid group of Brits abroad attended the North American Veterinary Community 2016 Conference. Among them was VBJ editorial board member Alison Lambert, who explains why more of us should be making the trip.

14 mins

January 2016

Retailers understand customer experience is crucial to commercial success. They are miles ahead of us, … more

18 mins

May 2014

• In the past, many veterinary managers had not received formal business training. However, the University … more

17 mins

August 2010

ALISON LAMBERT issues a rallying call to the profession, believing that now is the time … more

18 mins

April 2010

You might think your practice is doing everything right, but are you armed with all … more

27 mins